The only constant in digital marketing is that… nothing remains constant!
That's right. Google changes its algorithms all the time. Review and reputation platforms tweak their processes and policies. Social media platforms such as Facebook, Twitter, and Instagram alter their formulas for how much reach you get from organic posts (and what you need to include to get that reach). They also change the way they monetize "boosted" or "sponsored" posts that are critical to reaching your audience. Policies for appropriate email marketing also change regularly.
In other words… you can't just sit back and do exactly the same things year to year. In this presentation. Ring Ring Marketing founder and CEO Welton Hong explains exactly what tools and techniques still work well as we turn the corner into 2020 and which ones must be tweaked to get great ROI.
Welton will cover the importance of pay-per-click advertising (particularly Google Ads) to get your phone ringing with new business immediately. He'll talk about online citations and how they ensure you're ranked in Google's incredibly influential "3-pack." He'll dig into search engine optimization and how important it is for delivering qualified traffic to your site in the long run. Those are just a few of the topics he'll be covering.
The best way to get ahead — and stay ahead — of your local competition is to know the cutting-edge techniques for marketing your business in 2020 and beyond. In this free webinar, Welton breaks it all down for you.